Money is the life blood of
every practice but many medical practice get it wrong; it moves your business or can make your business stagnant.
Money in business can take any form, the inability of most small business to
identify and relate with these forms dictates some of the reasons why
businesses fail. As a unique CEO you
must understand these forms and work on them.
1. 1. Income: This is the money
you are paid for doing what you do. Owners who suffers from being your own
boss syndrome, sees income as the primary and the most important form of money.
As we proceed you will come to realize that these is the least form money can
take.
2. Profit: This is what
is left after a business had done its job effectively and efficiently. You
must realize that No Profit, No Business! There are two types of profit in
business
a. Deliberate Profit: This is critical part of your business,
it occurs when you can predict and repeat the process of generating the profit
you have made.
b. Accidental Profit: opposite of deliberate profit, it is not
replicable. You must realize that profits fuels your biz, it feeds it to grow,
rewards people for exceptional work also rewards you as the owner.
3. 2. Flow: This is a detailed
explanation of what money does in your business, it is more critical than
profit, because it is possible for a business to produce profit and still be
short of money. These are called profit on paper. Flow will show you where your
money is and where it will be when needed. To understand this, you must get
familiar with the principles that guide flow of money.
The Principle of Flow.
1st Principle: Your income statement is static while your
flow is dynamic. Income statement analyzes your business after facts but
may be bad for managing in the heat. Income statement tells how much is coming
in and how much you are spending, but flow tells you when you are spending and
receiving money in your business. Managing flow takes attention to detail, it
puts you in charge.
2nd Principle: Money seldom move as you expect it to. You
can change that if you know the primary source of money in your business.
1. From inside your business: payables, taxes, payroll, cost
involved in getting customers, service delivery, etc.
2.
From Outside your business: receivables, investments, loans,
etc.
What
is expected from you is to: a) do it more effectively b.) do it efficiently c)
stop it all together. This involves the way you buy supplies, manage your work,
compensate people, collect payments etc.
Fourth Form is EQUITY: the financial value placed on your business
by a prospective buyer. This further proves that your business is your most
important product, build it right, and ensure that it can produce income,
profit, flow, and equity better than other business. Learn to work ON your business than IN it

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